In celebration of the 50th anniversary of the Hong Kong International Film Festival (HKIFF), we revamped the CineClub website to introduce a new membership system and points accumulation mechanism. This upgrade offers a variety of membership options, enhanced benefits, and exclusive rewards for film lovers. The website now features a QR code scanning function for point accumulation and rewards redemption. Since the launch of the revamped site, over 3,000 new members have registered, and the "GOLDCREST" membership tier has already reached capacity.